陌拜开发信模板放松，重点Get啦！
(2020-06-17 16:54:05)
开发信写在获得客户信息之后
目的在于与客户建立联系
激发客户购买意向
为了避免提笔之后，落笔之前
脑袋一片空空
我们需要
思考一下如下问题
1. 确定邮箱有效？
2. 为什么要写给对方？（例如：推荐产品或者服务）
3. 写什么内容？
4. 要达成什么目的？
5. 希望对方下一步怎么做？
6. 给对方什么诱因？
将这些问题思考清楚了
你才可以从标题到正文地
统筹布局你的开发信
▲提笔之后落笔之前
（小编同款Sailor钢笔耶~(*^▽^*））
总结下来可以概括为：
标题：瞬间“吸睛”
简介：简明扼要，有重点
正文：提供对客户有价值的产品和服务
Call-To-Action：明确清晰
其他：相关认证，相关经验
1 提供商业价值
这封开发信模版，简洁明了，但是内容有料。
你的潜在客户可以在不到100字的叙述中看到对他们而言很有价值的内容。
注意：生意人都很忙，开发信一定要简短而有重点
｛CONTACT.FIRSTNAME｝
In working with other <
This past year we helped numerous companies to <
If this is something you're challenged with too, let's set up a quick call. I have some idesa that might help.
All the best,
{CONTACT.OWNER_NAME
2 提供选择
如果你想要了解潜在客户公司当前的运营现状，
那么就用这个内容简短但详细的开发信
此外，
你可以通过给与对方不同的选择
来使这封邮件更具针对性。
毕竟好的CTA（Call-To-Action）模式
能够带来很好的转化率。
｛CONTACT.FIRSTNAME｝
In working with other <
This past year we helped numerous companies to <
If this is something you're challenged with too, let's set up a quick call. I have some idesa that might help.
All the best,
{CONTACT.OWNER_NAME
3 赞美和建议
赞美之后提出自己的疑问
并给与对方自己的建议和解决方案
注意要用这样真的很好了，如果怎样会更好的语句
而不要用我觉得您这样不太好，按照我说的这样才行的语句
Hey {Prospect},
Your website's design is absolutely brilliant. The visuals really enhance your massage and the content compels action. I've forwarded it to a few of my contacts who I think could benefit from your services.
When I was looking at your site, though, I notices a mistake that you've made re:search engine optimization. It's a relatively simple fix.
Would you like me to write it uo so that you can share it with your web team? If this is a priority, I can also get on a call.
Regards,
{Your name}
4 展示联系
就像搭讪的时候先用共同的地域、爱好、习惯
套近乎一样
当你把你和客户的共同联系展示出来
能瞬间吸睛
Subject line:{Company Name} + {Your Company}
Hi {name}
My name is {name} with {Your Company}. We help {specific company type} with {one liner}.
I wanted to learn how you handle {thing your company handles} at {Company Name} and show you what we're working on.
Are you available for a brief call at {time options}.
[Your name]
5 说明转介绍的关系
简单理解就是关系户
当你想买车的时候
跟4S店老板说
我老板谁谁谁跟我说您这的车更实惠
这时就算人家被迫营业
也会给你很好的回复
Subject line: Terry Fisher says you're interested in better lead gen strategies
{name},
Terry Fisher told me today that you two were talking about how tough it is these days to get new leads in the door. It's a big inssue that all consulting companies face right now.
After looking at your website and registering for your white paper, I have some thoughts regarding where you may be losing people in the process.
And， I've got some ideas you can implement fairly easily that should have a positive impact on lead conversion rates.
Let's schedule 30 minutes to talk some more about this.
Regards,
6 适时表明认证和财务关系
尤其是发达国家受资本主义滋养的商人
注重高效、双赢，跟他们可以更加坦诚
有认证、有合作双赢的利益在
就有吸引力
Hi（CONTACY.FIRSTNAME),
I'll be honest, this is not "another sales pitch" from (YOUR COMPANY NAME), I'd like to send you a 2-minute demo video of (VALUE PROP): (VIDEO LINK)
We are (SOCIAL PROOF - WHO'S YOUR INVESTORS, HOW MUCH HAVE YOU RAISED?)and our key customers include (VANITY CUSTOMERS),ect.
One of our core value props is"(VALUE PROP TAGLINE)"and we would like to offer everyone a 1-on-1 with our Customer Success experts to simply discuss best practices(VALUE PROPS).
Who is the best person to speak with about? (Let us know if there's someone else who heads up those efforts.)
All the best,
CONTACT.OWNER_NAME
7 趁热打铁
当客户在你的网站上刚刚留下痕迹
消息刚刚显示已读的时候
都是你发邮件的良机
Hi (CONTACT.FIRSTNAME)
You recently visited our website and downloaded <
I actually did some research on {!Lead.Company}and have the following tips:
-<
-<
Have you thought of doing this?
All the best,
CONTACT.OWNER_NAME
8 划重点
请把你大段大段的文字
去掉无谓的语法
提炼成1234的重点
再给客户看
Hi (CONTACT.FIRSTNAME),
I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them]:talked to a colleague, saw your company,etc].
[Name of company]has a new platform that willhelp (your team at)[organization name].[One sentence pitch of benefits]. We do thidd by:
Benefit/feature 1
Benefit/feature 2
Benefit/feature 3(optional)
Let's explore how[name of your software]can specifucally help your business. Are you avaiable for a quick call[time and date]?
Cheers,
{CONTACT.OWNER_NAME}
9 抓住客户痛点
直接给客户提供完整的方案
让客户能不动脑子就不动脑子
节省他时间和精力成本
Subject: Bookkeeping sucks, let us handle it.
{name}
Bookkeeping sucks, and you have a business to run.You created CompanyName out of a passion for doing something great,unique,and game0changing.
Not to spend your limitless talents and limited time on day-to-day bookkeeping tasks.
Acuity Complete's bookkeeping professionals want you to focus your time and efforts on growing CompanyName into an empire; not worrying about whether your books are reconciled correctly.
If your core business conpetency isn't bookkeeping, let's talk. I'd love to find out more about CompanyName and how we can help eliminate this headache for you.
Do you have any current issues that we can help answer?
Cheers,
{CONTACT.OWNER_NAME}
10 及时跟进
发了开发信，客户不回复？
客户不回复你就不管了？
大忌！
客户可能看到了暂时没时间回后来忘了
可能邮件太多根本没看见
可能还没看到你的诚意不想回
你需要做的是持续及时跟进
外贸圈广为流传的
1 2 4 7 11的跟进频率可都是经验之谈
Hello {name},
I'm writting to follow-up on my email. I didn't hear back from anyone on the team. If it makes sense to talk, let me know your calendar looks.
If not, who is the appropriate person for me to talk to?
Thanks for your help.
{CONTACT.OWNER_NAME}
这些
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